So you’re stuck in a hiring hamster wheel. Slogging through piles of unimpressive resumes. Interviewing a string of candidates who just don’t cut it.
When all you want to do is attract top talent to your company and fill those pesky job openings with the best of the best. Stop searching – we’ve got what you need right here! It’s time to break it down – here’s how it all works.
Attracting top talent to your job opening requires a trifecta of crucial elements. First craft a job description that speaks to the heart of your ideal candidate. Zero in on the hangouts and hashtags that are buzzing with your ideal audience.
Starting with….
Must-Have #1: A Dynamite Job Description
A job description is more than just a list of responsibilities and qualifications. Your company culture takes center stage, an
alluring welcome mat for the most talented people to come and grow with you. So what makes a dynamite job description?
Clearly Define the Job
Start by clearly defining the job and its responsibilities. Be specific, concise, and honest about what the role entails. When it comes to enticing top talent, tired job descriptions just won’t cut it. What gives this role its x-factor that will hook job seekers from the get-go?
Highlight Your Company Culture
Your company culture is what sets you apart from the competition. The work atmosphere at your company is what sets it apart – whether that’s a laid-back vibe or a more professional tone, highlight what makes your workplace truly special. Consider what makes your workplace special – is it the perks, the causes you care about, or the way your organization tries to make a positive impact?
Use Action Verbs and Keywords
Use action verbs like “design,” “develop,” and “manage” to describe the job responsibilities. Picture this: you get the scoop on the role right off the bat, and suddenly, the whole application process becomes way more efficient. Boost your job posting’s visibility by sprinkling in keywords and phrases that job seekers might use when searching for their next opportunity. Boost your job posting’s visibility and reel in the perfect applicants.
Must-Have #2: The Right Platforms
Where you post your job opening is just as important as the job description itself. Get the right people on board by casting your net in the right places – the platforms that attract your ideal candidates are the catapult!
Job Boards and Career Sites
Start with popular job boards like Indeed, LinkedIn, and Glassdoor. Popular job boards are packed with job seekers, which makes them a smart place to begin. You should also post your job opening on your company’s career site, as well as any industry-specific job boards or niche sites.
Social Media and Employee Referrals
Don’t underestimate the power of social media when advertising your job openings. Get your job posting in front of the right people by sharing it on Facebook, Twitter, and LinkedIn – a few clicks can lead to the perfect hire. Cast a wider net by enlisting the help of your current employees – they can share the job posting with their professional networks, and you can offer a nice incentive for any hires that come from their referrals.
Niche Sites and Professional Associations
If you’re looking for candidates with specific skills or experience, consider posting your job opening on niche sites or professional associations. For example, if you’re looking for a software developer, post your job on sites like GitHub or Stack Overflow.
Must-Have #3: Relevant Keywords and Phrases
Keywords and phrases are essential when advertising your job openings. Step into the frame and let the picture come alive. your dream candidate stumbles upon your job posting and can’t help but apply – these experts make it happen.
Use Industry-Specific Keywords
Use industry-specific keywords and phrases that are relevant to the job and your company. Expect to run into trade-specific
terms, exclusive software, and machines that are only used in this particular sector.
Include Soft Skills and Qualities
In addition to technical skills, include soft skills and qualities that are essential for the role. Think of it this way: you need to be able to convey your thoughts clearly, gel with others on your team, and suss out the best solution when faced with a sticky problem.
Use Long-Tail Keywords
Long-tail keywords are more specific phrases that have lower search volumes, but are also less competitive. For example, instead of using the keyword “marketing,” use “digital marketing specialist” or “SEO expert.”
Conclusion
Advertising your job openings is more than just posting a job description on a few job boards. Think of finding the perfect candidate as a puzzle – you need the right pieces in place, including a captivating job description, strategically selected platforms, and keywords that accurately convey your needs. By following these three must-haves, you’ll be well on your way to attracting top talent and filling those pesky job openings with the best of the best.
